// CASE STUDY

Marjayz

Visit marjayz.com

The Challenge

Marjayz is a popular Caribbean restaurant in King's Norton, Birmingham, handling multiple online orders each week. The business approached Rak Developments with an existing website built on a third-party food ordering platform. While functional for processing orders, the platform lacked a strong brand presence, offered limited performance optimisation, and had virtually no SEO visibility.

Despite running paid Meta advertising campaigns that generated significant landing page traffic, the website was experiencing extremely low conversion rates. Visitors were not translating into orders, indicating clear issues with user experience, branding, and site performance. A full website rebuild was required to create a faster, more conversion-focused platform that properly reflected the brand and supported long-term growth.

Our Solution

We built a completely custom website from scratch — no templates, no page builders. Every line of code was written to maximise performance, conversion and brand impact. The new website features a bold Caribbean-inspired design, optimised landing pages for ad traffic, and seamless integration with their existing ordering system.

WHAT WE BUILT

A comprehensive custom digital experience.

Home — hero, announcement bar, food sections
Menu page — full menu display
Online ordering — integrated Tuck system
About Us — brand story
Catering enquiry form
Location — correct Google Maps pin
Gallery page
Book a Table
V.I.P Rewards sign-up
Mobile sticky order bar
Scrolling promo announcement bar
AnimatePresence page transitions
Custom animated cursor
Scroll progress indicator
Glassmorphism navbar
SPA routing with server rewrites
Sitemap.xml + robots.txt
Google Analytics integration

RESULTS

PageSpeed

  • 100/100 SEO
  • 100/100 Accessibility
  • 95/100 Performance
  • 100/100 Best Practices

Technical

  • Custom domain marjayz.com
  • SSL + global CDN
  • Full analytics tracking

Business Impact

  • Google search links now work
  • Mobile-first experience
  • Meta Pixel ready to install
  • UTM tracking configured