// CASE STUDY

Alpha Laundry

Visit alphalaundry.co.uk

The Challenge

Alpha Laundry is a family-run laundry, dry cleaning and alteration specialist based in Far Cotton, Northampton. Founded in 1988, the business has been a cornerstone of the local community for over 35 years.

Despite their excellent reputation, their existing Wix website failed to reflect the premium quality of their work. The site suffered from slow load times, poor mobile experience, and limited SEO visibility.

Our Solution

Rak Developments delivered a fully custom React application — designed and built from the ground up to communicate Alpha Laundry's premium positioning, 35-year heritage and extensive service range.

WHAT WE BUILT

A comprehensive custom digital experience.

Deep charcoal and gold luxury colour palette
Cormorant Garamond display typography paired with DM Sans
Animated page transitions and scroll-based reveals
Full-bleed hero imagery with hardware-accelerated loading
Custom animated cursor and scroll progress indicator
React 19 + TypeScript + Tailwind CSS
10 fully scoped service pages
Web3Forms contact integration
Structured data for Google rich results
Analytics + Speed Insights integrated
Full Open Graph and Twitter Card metadata
Canonical URLs, robots meta, and XML sitemap

RESULTS

PageSpeed

  • 100/100 SEO
  • 100/100 Accessibility
  • 95/100 Performance
  • 100/100 Best Practices

Technical

  • Custom domain alphalaundry.co.uk
  • SSL + global CDN
  • Full analytics tracking

Business Impact

  • Google search links now work
  • Mobile-first experience
  • Meta Pixel ready to install
  • UTM tracking configured